created on Thu, 2006-07-20 14:41

The Integration of Social Media

Speakers:
Kit Seeborg, Board of Webvisions, Design for ROI, Seeborg Strategies Inc.
Jeremiah Owyang, Global Web Strategist, Community Marketing at Hitachi
Brian Oberkirch, marketing consultant in social media (aka "Recovering Agency Guy")
Dan Saffer, senior interaction designer for Adaptive Path

Sharing Some of Brian's Thoughts:
• The basic problem as to why the mass media is failing right now: Attention Scarcity.
• The web provides us with the vehicle to listen in, communicate and have conversations.
• There is far too much emphasis placed on applications - who cares HOW you communicate. The two most important tools are your head and your heart.
• How committed are you to your audience?
• Letting go is not laissez-fair.
• The folks at flickr are marvelous at community building.
• Connection Over Content.
• Create consistency through persona.
• What do you think about your customers? Do you know them? Are you afraid to open up your internal community to them? Get To Know Who They Are.
• Identify the people who are interested in what you have to offer and understand who they are so you can speak to them effectively.