Web communities often seem geared for leisure time activities rather than "getting stuff done" in the business realm. However, social networking sites are at least as useful in the business world as for interacting with hobby affinity groups. The China Access site is demonstrative of using the power of a web community to establish international business opportunities through networking and knowledge sharing.

The Nimble Company came to Raincity Studios with a big idea of building an integrated video recording/uploading/sharing/remixing tool for emerging hip hop artists with the goal of bringing street level hip hop culture to the web to encourage collaborative art creation. The full project development began with planning before moving on to creating a compelling design.

After significant code wrangling and a few technical advances, Raincity Studios created a high-quality, video sharing site built with efficiency and usability in mind.