When this venerable publisher of romance novels came to Raincity Studios, they arrived with a deep understanding of their customers and already had a vision of a participatory community in mind.

SPIN Magazine isn't the first iconic brand Raincity Studios has shepherded into the brave new web world, but is definitely one of the most exciting projects we've ever brewed up.

Much is written about the tricky process of successfully publishing content both in print and on the web while maintaining brand consistency, keeping reader interest and still making revenue. Indeed print and web are different media but with the SPIN project, we've found a comfortable balance by creating a comprehensive online magazine publishing platform.

The Mozilla Foundation and Raincity Studios worked closely together to take Spread Firefox - basically a community for enthusiasts and contributors - to next level.

Starting from a solid Drupal base (built by RCS pal Chris Messina), the aim of the gig was to freshen the design and massage the usability in order to encourage more participation in promoting the web browser.

The web is a powerful tool - you know that. When a top-quality, professional design is used for political and social purposes, the result can be profound as education and information are distributed with seeming ease.

Not the first time Raincity Studios has teamed up with New Media BC to promote the remarkable activities going on in TechCouver - this time together they produced an award brand and program to celebrate new media achievements as chosen by the people!