8 Marketing Cases Presented in 10-15 Minute Stints

Last night I attended Vancouver's first CaseCamp. This was, of course, loosely structured from the ad-hoc, un-conference ways of BarCamp, with a focus on marketing that makes use of technology. There were about 40 participants and only 8 presenters. All was done and wrapped within 4 hours, which I felt was a perfect amount of time. Each person presenting a case was timed at 10 minutes, give or take a few, followed by a 5-minute question period.